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Endorsements
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“Dan Schawbel’s thorough and systematic approach will
prove useful to anyone engaged in a job search, or more
accurately looking to find the right career.”
- Dipak C. Jain, Dean,
Kellogg
School
of Management, Northwestern University
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"Developing a personal brand is one of the
best ways to prepare for a successful future. Read
Me 2.0 and learn
the secrets of personal branding from Dan Schawbel, one of the
leading voices on the subject!"
- Marshall Goldsmith, the NYT and
WSJ #1 bestselling author of
What Got You Here
Won’t Get You There
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"There is a path in this book. It
leads through reality all the way to truth. In this
landmark book, Dan Schawbel reveals how you can and must be
your own brand. It will be your most powerful marketing
weapon -- if you do it right. And in these pages are the
keys to doing it right."
- Jay Conrad Levinson, father of guerilla
marketing and author of the "Guerilla Marketing" series
of books with over 20 million sold in 60 languages
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"The Business world is changing and what Dan Schawbel
has captured in this book is the pulse
of the changing branding market."
- Gary Vaynerchuk, host and founder of Wine Library
TV
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"A great roadmap to create and implement your personal marketing
plan in the digital era." - John A. Quelch, Lincoln
Filene Professor of Business Administration, Senior Associate
Dean, Harvard Business School
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"With Me 2.0, Dan Schawbel has done something remarkable,
turning the subtle art of personal branding in to a set of
systematic and easily implementable strategies for success."
- Robert B. Cialdini, coauthor,
Yes! 50 Scientifically
Proven Ways to be Persuasive
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"A decade ago, Tom Peters introduced us the world of "The Brand
Called You." Now, Dan Schawbel offers a terrific field guide for
navigating the terrain that has emerged. Packed with useful
tips, Me 2.0 can help anyone sharpen his or her personal brand."
- Daniel H. Pink, New York Times bestselling author of
A Whole New Mind and
The Adventures Of Johnny Bunko
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"College students, get this book and conquer the new digital
recruiting landscape.”
- Keith Ferrazzi, bestselling author of Never Eat
Alone
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“Schawbel understands the importance of having a strong personal
brand when it comes to finding success. This book conveys that
wisdom, so rare for a person of his age. It’s an easy to
implement field manual for personal branding and rebranding — so
read it or just be plain vanilla in life."
-
Tim Sanders, author, Saving The World At Work
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“Brand authenticity and its communication
through social media are two of the hottest ideas in
business today. In his remarkable book, Dan Schawbel shows
exactly why these important trends apply to the brand called
‘you,’ and why you need to pay attention to how you market
yourself to others. I wish I had access to a book like this
when I was in my 20s.”
- David Meerman Scott, bestselling
author of The New Rules of Marketing &
PR and
World Wide
Rave
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"There are a lot of good ideas that Gen-Y'ers and others can
use to market their own personal brand."
- Jerry S. Wilson, senior vice president, The
Coca-Cola Company, President of the Global McDonald’s Division
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"If you're struggling to find a job or get on the right career
path, Me 2.0 is your solution. It provides you with a
step-by-step process to put you in the drivers seat in your
career." - Marta Tracy, founding producer of E!
Entertainment Television and The Style Network
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"At a time when your brand equity is the sum total and
composition of your search results, personal branding is
everything. If you don't believe me, just type 'Dan Schawbel'
into Google."
- Pete Blackshaw, EVP, Nielsen Online and author of
Satisfied Customers Tell Three Friends,
Angry Customers Tell 3000 |
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"Social networking is just for kids on
Facebook and MySpace, right? Wrong.
Me 2.0 teaches
professionals how to launch their own personal branding campaign
using the infinite reach of social media tools. This is an
invaluable guide to anyone who wants to achieve career goals in
the new Web 2.0 world."
- Rob McGovern, CEO of Jobfox and
author of
Bring You’re ‘A’ Game: The 10 Career Secrets of the High
Achiever
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"Nothing will pay greater dividends than building a personal
brand. Not long hours, not hard work, not advanced degrees.
Dan Schawbel's four-step plan is a great way to start your own
personal branding process."
- Al Ries, coauthor,
War
in the Boardroom
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"Me 2.0
is an invaluable
tool for everyone struggling to get ahead in a Web 2.0 world,
and Dan Schawbel is the perfect guide. The glossary alone is
worth the price of admission."
- Bo Burlingham, Editor-at-Large,
Inc.
magazine and author of
Small Giants:
Companies That Choose To Be Great Instead of Big
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“The brand that has
the greatest impact on your life is the brand called “You!” Dan
Schawbel’s Me 2.0 will show you how to make that brand mean
something to others.”
- Bryan Eisenberg, New York Times bestselling author of
Waiting For Your Cat to Bark? |
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“In a tough employment environment, it is absolutely essential
to move past old rules and embrace job hunting 2.0. Dan
Schawbel's
new book will show you how."
- Sydney Finkelstein, Steven Roth Professor of Management, Tuck
School of Business at Dartmouth.
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"‘Me 2.0’ is a great book to get you thinking about how to
present yourself as a brand — and get people excited about you.
It is the perfect companion to help guide you in the attainment
of your career goals. It gave me a real grasp of how to use
social media tools to succeed." - Romanus Wolter,
The Kick Start Guy, Filmmaker, Entrepreneur Magazine’s Success Coach
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"Amazing book. Dan is definitely
a 'rising star; perhaps one already. This is a book I'll
recommend to every young person I know, although, at 50, it's
information I need, as well. If you are still in college (or
high school) and want to get a step up, have already graduated
and are looking to obtain the job of your choice, begin your own
business, or simply create your unique brand as you begin your
business life, understand that Dan has just made the 'key'
available to you in the form of this book. All you need to do is
accept it, study it, and apply his wisdom. You'll be nine steps
ahead in a 10-step game."
- Bob Burg, coauthor of The
Go-Giver and
author of Endless
Referrals
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"I enjoyed reading
Me 2.0 so much that
I actually read it two times!...I found it so chock full of
information…What shines through the pages of
Me 2.0, is
Dan's strong belief that anything is possible and Dan's passion
for personal branding."
- George
Garabedian, Vice President, Fidelity
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"Trust Dan to help you fast-forward your
career. The 2.0 perspective and tips he shares will benefit both
your career and your company. Read the book to get the basics,
then interact with Dan as he shares continuous updates via his
influential blog. Dan makes it easy to get smart on the latest
in personal branding so that you can be the ultimate commander
of your career." - Polly
Pearson, Vice President, Employment Brand and Strategy
Engagement, EMC
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“I came across Dan and his concept on personal branding not long
after he started exploring and researching the area. I
immediately found the idea compelling and convincing. It is so
easy for people and brand to allow their online presence and
image to drift and to allow others, especially in the era and
explosion of user generated content, and his ideas and concepts
are both practical and real. We had spoken about my own personal
brand and I changed some things I did to improve and it made a
difference. I believe the same is true of businesses and brands.
A compelling read with fresh and new ideas.”
- Gary Bembridge, Vice President Beauty Care
EAME, Johnson & Johnson
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“Dan Schawbel has created a must read book...Dan's personal
branding ideology helps individuals develop and project an
authentic, unique and compelling brand that sets them apart and
distinguishes them from competition. If you're looking for a
job, or planning to look, you absolutely, positively must read
this book.”
-
Thomas Alessi, Senior Vice President, Smith
Barney
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"People just entering the job market in these very uncertain
times need all the help they can get. Dan Schawbel’s new
book offers tools and ideas that will help guide the next
generation down a meaningful path to career success."
- Stewart D. Friedman, author,
Total Leadership: Be a Better Leader, Have a Richer Life;
Practice Professor, The Wharton School
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“In the fast-paced world of technology, Me 2.0 pinpoints
exactly what you need to do to make yourself stand-out above the
rest. His step-by-step process makes it easy for anyone from
entrepreneurs to CEOs to understand and use branding to their
full advantage. Me 2.0 is packed full with the latest research
and tools professionals can use to build a successful career and
business.”
- Jon Gordon, bestselling author of
The Energy Bus
and Training Camp
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"This
book is intended for those under 25 who need help navigating
their careers or seeking their first jobs. And yet
Me 2.0 is a great
resource for all of us whether we are planning our careers in
college or well after graduation. It offers a proven process to
find a job doing what you love, which is a secret to success we
can all benefit from."
- Adrian Gostick,
New York Times bestselling author of
The Carrot Principle
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“Whether you realize it or not, everything you
do, everyday, builds your personal brand.
Me 2.0 shows
you how to harness the power of new technology and social media
to take charge of your brand and take charge of your career.”
- Larina Kase, Author of
The Confident
Leader and The New York Times bestseller
The Confident Speaker
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“If you are looking for your first job, or
maybe beginning a new career, do yourself a big favor and read
Me 2.0. Dan Schawbel provides job seekers
(as well as job holders) with keen insights into how to think
about themselves as brands and in the process come to greater
awareness of their competencies and capabilities.”
- John Baldoni, Internationally
acclaimed consultant and author, Lead By
Example, 50 Ways Great Leaders Inspire Results
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"Dan's book helps
build a bridge between the concepts in my co-authored book
High Visibility and the work that must be done to manage
personal branding."
- Philip Kotler, S. C. Johnson & Son
Professor of International Marketing, Kellogg School of
Management, Northwestern University
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“Dan Schawbel offers a fascinating look at how to use Web 2.0 to
build a personal brand for professional success. Schawbel
reveals the secrets to on-line success that every generation can
use. Companies will want to read this book if for on other
reason than to understand how Gen Y is impacting the workforce."
- Randy Street, author of New York Times bestseller, Who:
The A Method
for Hiring
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“Dan Schawbel
is at the “tip of the spear” as branding and social media
converge and become personally relevant to millions. ME 2.0 is
must reading for anyone in the “millennial” generation, but
perhaps more importantly for everyone of other generations.”
- Cali Ressler and Jody Thompson, coauthors
of Why Work Sucks and How to Fix It
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"An interesting and useful book for all of us to learn how to
build a personal brand for a better career. This book is very
complete and covers all the essentials of personal branding. In
a time of game changing we all need to adjust and learn the new
rules...here we go, we get here all we need!" - Vanina
Delobelle, Global Product Director, Monster
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"Dan Schawbel hits the nail on the head.
You must see yourself as a brand to prosper in the new
millennium…a necessary message for these turbulent times."
- Mark Thompson, coauthor,
Success
Built to Last
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"If you want awesome word of mouth,
you need an awesome personal brand. This is the book to teach
you how."
- Andy Sernovitz, author, Word of
Mouth Marketing: How Smart Companies Get People Talking
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"Dan
wholeheartedly believes in the power of personal branding. He
walks the talk, having built an incredibly strong brand of his
own through a popular blog, articles, videos, and a magazine.
This book distills a lot of his personal branding advice into a
comprehensive and thought-provoking instruction manual for
success in the new world of work."
- William Arruda, President, Reach Communications and
Author, Career Distinction
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"Targeted at college students and young professionals, Dan Schawbel’s new book,
Me 2.0: Build a Powerful Brand to Achieve Career Success, provides a comprehensive crash course on personal branding that includes easy to understand tips and strategies, expert quotes, and even a personal branding toolkit."
- Shawn Graham,
Director of MBA Career Services, University of Pittsburgh
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"I've interviewed many top authors with 15, 20, even 30 years or more of life experience than Dan, and I have never met someone as him. At the tender age of 25, this Gen Y talent has penned a great book and truly practices what he preaches."
- Tony Rubleski, author,
Mind Capture
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"Me 2.0 proclaims that it is written for young professionals (Gen Y/Millennials), but I believe it’s the must-have, current book on branding for everyone with a need to enhance their reputation and stay competitive in a tough business climate."
- Alexandra Levit, author,
They Don't Teach Corporate In
College
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"Dan has taken his experience and expertise and distilled it into a new book entitled Me 2.0. While aimed at those leaving college–or early in their career–it’s really for anyone that has yet to build an online brand. A smidge over 200 pages, you’ll have it read in a weekend and it will pay dividends when it comes to your career."
- Andy Beal, coauthor,
Radically Transparent
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"In a world that is increasingly outsourcing talent we all need to be cognizant of our personal brands, and manage them in a serious and astute way especially in the context of a digitally networked world. Me 2.0 provides a framework on how to start on that endeavor, and in how to track, and build your online reputation. Me 2.0 goes a step further by bringing in the offline world through networking and relationship building that must take place in an integrated approach to building a sustainable personal brand."
- C. Edward Brice, SVP Worldwide Marketing, Lumension
Security
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"But at the end of the day, Me 2.0 is a book about opportunity. It is about communicating your sense of self and using the power of online connections to reach beyond the small personal networks that most of us have. And Dan has provided a nice step-by-step process that will take most people a long way. Does it work? Just search for "Dan Schawbel" or "personal brand" into your
favorite search engine and you will know the answer."
- Gavin Heaton, Business Development Manager, SAP
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"Me 2.0 clearly explains how to build your personal brand using social media technologies. If you want to be a free agent in this connected world, this book is useful because it teaches you how to increase your value and marketability."
- Donald Latumahina, Lifeoptimizer.com
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"Dan Schawbel's Me 2.0 is a must read for college students and
graduates. A must read for young professionals. A must read for
anyone in or about to join the workforce. Me 2.0 helps you get
great footing in the marathon called your future. I'm so excited
about what this book can do, I'm sharing it with every middle
and high school teacher, every HR pro, every business owner I
talk with." - Mike Sansone, Converstations.com
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"Dan has build his own powerful brand as THE personal branding
expert for Generation Y and Me 2.0 will show you how to create
your own brand and use it to change your life. The book is
packed with valuable information and practical tips. Beyond
that, I just love how Dan’s passion for his subject shines
through in every chapter. Dan Schawbel does a great job of
breaking the concept down into actionable advice for members of
Generation Y and everyone else who’s ready to leverage 2.0 to
reinvent themselves."
- Pamela Skillings, author,
Escape From Corporate America
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"Dan Schawbel’s Me 2.0: Build a Powerful Brand to Achieve Career
Success, offers career advice and step-by-step social media marketing tips for both Generation Y workers, i.e., recent college graduates, and their parents.
Me 2.0 documents the impact that social media marketing has had on hiring and job hunting in a way that helps newcomers to the job market as well as their parents position themselves in the job market.
Dan Schawbel, a Millennial himself, has done the homework and created an
up-to-date handbook for getting the best jobs. His advice is
relevant for those interested in career success at any age."
-
Roger C. Parker, author of 38 books that have sold more than 1.6 million copies
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"Dan Schawbel's advice in Me 2.0 is rock solid. You'll find lots of ideas in here to challenge your thinking!"
- Jill Konrath, bestselling author,
Selling to Big Companies |
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